Meet the Staff of Sweetheart Motors

Fraga's Sweetheart Motors - Friendly Staff

707-445-1177 -

From the moment you step on our lot until the time you drive away in your next car, your buying experience with Fraga's Sweetheart Motors is our number one priority. We encourage you to use the expertise and resources of our sales staff; they are here to help you find the right car at the right price. Call us today at 707-445-1177 to schedule your test drive!

Tony Fraga - Owner

707-445-1177 - sweetheartmotors@gmail.com

Tony Fraga has lived his whole life in Humboldt County. He's always had a passion for cars so he jumped at the opportunity to own his own car dealership in May of 2005. He's a loving father and husband and a great guy to work for. His passion for his family and his business shows through the way he treats his customers and the quality of the inventory at Sweetheart Motors that he handpicks himself. His mission was always to serve, be a blessing, and make a difference, and he has a lot of pride in the fact that he's been able to do that for more than 15 years now.

Lyle Morris - General Manager

707-442-1550 - sweetheartmotors@gmail.com

Lyle has been with the Sweetheart Motors family since we opened our doors in 2005. He has known Tony for many years and was the first person Tony turned to when he decided to start this business. Lyle is a loving husband and father and brings forth a lot of knowledge with 20 years in the business, so he is the guy to turn to when looking for your next vehicle! Stop by and say hey and see what he can do to help get you into your next vehicle!

Breana Sundberg - Office/Internet Sales Manager

707-445-1177 - sweetheartmotors@gmail.com

Breana has been with Sweetheart Motors since 2008. She worked as office administrator while getting her BA in Communication at HSU until she graduated in 2011, when she moved up to sales and helped establish our current website, which she also manages. She loves spending time with her husband and taking advantage of the beautiful scenery and beaches you'll only find in Humboldt County. She's a dedicated aunt and dog mom, you've probably seen her pit bull Kevin in our commercials and ads over the years! Stop by and say hi, or send her an email and see what she can do to help you get into your next vehicle!

Bethany Atchison - Sales/Office Admin

707-445-1177 - sweetheartmotors@gmail.com

Bethany has been with Sweetheart Motors since 2015, shortly after completing her writing degree at Ithaca College in NY. Her interests include spending time with her husband and daughter in nature, hiking, photography, dancing and live music. She is passionate about movement medicine, flow arts and aerials, and you might even have seen her with her hula hoop at Arts Alive! Bethany is our resident DMV expert, as well as office administrator and has excelled in sales! She loves connecting with members of the community and making it simple and enjoyable for them to buy a car.