1537 4th Street Eureka, CA 95501 707-445-1177
1313 Broadway Eureka, CA 95501 707-442-1550

Meet the Staff of Fraga's Sweetheart Motors

Fraga's Sweetheart Motors - Friendly Staff


From the moment you step on our lot until the time you drive away in your next car, your buying experience with Fraga's Sweetheart Motors is our number one priority. We encourage you to use the expertise and resources of our sales staff; they are here to help you find the right car at the right price. Call us today at 707-445-1177 to schedule your test drive!

Tony Fraga - Owner

707-445-1177   sweetheartmotors@gmail.com

Tony Fraga has lived his whole life in Humboldt County. He's always had a passion for cars so he jumped at the opportunity to own his own car dealership in May of 2005. He's a loving father and husband and a great guy to work for. His passion for his family and his business shows through the way he treats his customers and the quality of the inventory at Sweetheart Motors that he handpicks himself. His mission was always to serve, be a blessing, and make a difference, and he has a lot of pride in the fact that he's been able to do that for more than 10 years now.

Lyle Morris - General Manager

707-442-1550   sweetheartmotors@gmail.com

Lyle has been with the Sweetheart Motors family since we opened our doors in 2005. He has known Tony for many years and was the first person Tony turned to when he decided to start this business. Lyle is a loving husband and father and brings forth a lot of knowledge with 20 years in the business, so he is the guy to turn to when looking for your next vehicle! You can usually find him at our Broadway location so stop by and say hey and see what he can do to help get you into your next vehicle!

Breana Sundberg - Office/Internet Sales Manager

707-445-1177   sweetheartmotors@gmail.com

Breana has been with Sweetheart Motors since 2008. She worked as office administrator while getting her BA in Communication at HSU until she graduated in 2011, when she moved up to sales and helped establish our current website, which she also manages. You'll usually find her at our 4th and Q st. location so stop by and say hi, or send her an email and see what she can do to help you get into your next vehicle!

Mark Thompson - Head Mechanic

707-442-1550   sweetheartmotors@gmail.com

Mark has been with Sweetheart Motors since 2009, he is ASE certified and brings with him over 35 years of experience as a mechanic. He is one of the best we've seen at diagnostic mechanics and has a wide spectrum of knowledge and know how. Don't let his boisterous personality and size fool you, he is a great father, doting grandfather, and all around good guy. His shop is at our Broadway location, but he is always available to help our customers at either location with any questions they may have about the mechanics of our vehicles during the sales process. Don't hesitate to ask your sales staff to see his safety inspection on any vehicle to see for yourself how thorough he is!